{"id":8567,"date":"2023-05-10T20:15:20","date_gmt":"2023-05-10T18:15:20","guid":{"rendered":"https:\/\/serengetitech.com\/?post_type=industries&#038;p=8567"},"modified":"2025-07-17T15:00:03","modified_gmt":"2025-07-17T13:00:03","slug":"gastgewerbe-hotellerie","status":"publish","type":"industries","link":"https:\/\/serengetitech.com\/de\/expertise\/industries\/hospitality\/","title":{"rendered":"Gastgewerbe \/ Hotellerie"},"content":{"rendered":"\n<h2 class=\"text-fade-up wp-block-heading eplus-wrapper\">Revolutionize Guest Experience with Custom Software Development Solutions<\/h2>\n\n\n<p class=\"text-fade-up text-guten-center margin-bottom-medium eplus-wrapper eplus-styles-uid-bed0de\">The hospitality market is one of the most competitive markets, and the market has been global since the very beginning. Guest Experience Journey isn't just about the on-site experience. It is experience and the feeling at numerous touch points since the very beginning of the trip plan. From the moment you scroll down the Booking.com or one of the numerous third-party applications, to \u201chow was your stay\u201d follow up - hospitality players need to be up to the game to maintain their position, their rating and to attract new guests.<br>Technology is not used only for the great guest experience; it is used by providers as well. Of course, by achieving a great guest experience, the hospitality company is achieving a better market position and profit margin, and can quickly adapt to disturbances such as the COVID pandemic.<br>Here are technologies we have mastered, and we will be glad to help you implement some or all of them:<\/p>\n\n<style>.kb-portfolio-loop8567_274a00-47 .kb-portfolio-grid-wrap{column-gap:30px;}.kb-portfolio-loop8567_274a00-47 .kb-portfolio-grid-wrap{row-gap:30px;}.kb-portfolio-loop8567_274a00-47 .kb-blocks-portfolio-grid-item{border-top:1px solid;border-right:1px solid;border-bottom:1px solid;border-left:1px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-portfolio-loop8567_274a00-47 .kb-portfolio-overlay-color{background-color:rgba(23, 104, 234, 0);}.kb-portfolio-loop8567_274a00-47 .kb-blocks-portfolio-grid-item:hover .kb-portfolio-overlay-color{background-color:rgba(26, 23, 24, 0.6);}.kb-portfolio-loop8567_274a00-47 .kb-blocks-portfolio-grid-item:hover .kb-portfolio-overlay-border{border-top-color:rgba(255, 255, 255, 0);border-top-style:solid;border-right-color:rgba(255, 255, 255, 0);border-right-style:solid;border-bottom-color:rgba(255, 255, 255, 0);border-bottom-style:solid;border-left-color:rgba(255, 255, 255, 0);border-left-style:solid;}.kb-portfolio-loop8567_274a00-47 .kb-blocks-portfolio-grid-item .entry-title{padding:5px 0px 10px 0px;margin:0px 0px 0px 0px;}.kb-portfolio-loop8567_274a00-47 .kb-filter-item{border-width:0px 0px 2px 0px;padding:5px 8px 5px 8px;margin:0px 10px 0px 0px;}@media all and (max-width: 1024px){.kb-portfolio-loop8567_274a00-47 .kb-blocks-portfolio-grid-item{border-top:1px solid;border-right:1px solid;border-bottom:1px solid;border-left:1px solid;}}@media all and (max-width: 1024px){.kb-portfolio-loop8567_274a00-47 .kb-blocks-portfolio-grid-item:hover .kb-portfolio-overlay-border{border-top-color:rgba(255, 255, 255, 0);border-top-style:solid;border-right-color:rgba(255, 255, 255, 0);border-right-style:solid;border-bottom-color:rgba(255, 255, 255, 0);border-bottom-style:solid;border-left-color:rgba(255, 255, 255, 0);border-left-style:solid;}}@media all and (max-width: 767px){.kb-portfolio-loop8567_274a00-47 .kb-blocks-portfolio-grid-item{border-top:1px solid;border-right:1px solid;border-bottom:1px solid;border-left:1px solid;}.kb-portfolio-loop8567_274a00-47 .kb-blocks-portfolio-grid-item:hover .kb-portfolio-overlay-border{border-top-color:rgba(255, 255, 255, 0);border-top-style:solid;border-right-color:rgba(255, 255, 255, 0);border-right-style:solid;border-bottom-color:rgba(255, 255, 255, 0);border-bottom-style:solid;border-left-color:rgba(255, 255, 255, 0);border-left-style:solid;}}<\/style><div class=\" wp-block-kadence-portfoliogrid kb-blocks-portfolio-loop-block alignnone kb-portfolio-loop8567_274a00-47 kb-portfolio-grid-layout-grid  text-fade-up margin-bottom-large\"><div class=\" kb-portfolio-grid-layout-grid-wrap kb-portfolio-grid-wrap kb-blocks-portfolio-img-hover-zoomin kb-blocks-portfolio-content-hover-zoomout\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"data-item-selector=\".kb-portfolio-masonry-item\"><div class=\"kb-blocks-portfolio-grid-item\"><div class=\"kb-blocks-portfolio-grid-item-inner-wrap kb-feat-image-align-none\"><div class=\"kadence-portfolio-image\"><div class=\"kadence-portfolio-image-intrisic kt-image-ratio-56-25\" style=\"padding-bottom:56.25%\"><div class=\"kadence-portfolio-image-inner-intrisic\"><img decoding=\"async\" width=\"768\" height=\"512\" 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srcset=\"https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/programming-code-abstract-machine-learning-768x512.jpg 768w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/programming-code-abstract-machine-learning-480x320.jpg 480w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/programming-code-abstract-machine-learning-1024x683.jpg 1024w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/programming-code-abstract-machine-learning-1536x1024.jpg 1536w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/programming-code-abstract-machine-learning-2048x1365.jpg 2048w, 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src=\"https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/man-holding-futuristic-virtual-modern-computer-augmented-reality-touch-screens--768x512.jpg\" data-spai-egr=\"1\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Augmented reality software development\"  srcset=\"https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/man-holding-futuristic-virtual-modern-computer-augmented-reality-touch-screens--768x512.jpg 768w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/man-holding-futuristic-virtual-modern-computer-augmented-reality-touch-screens--480x320.jpg 480w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/man-holding-futuristic-virtual-modern-computer-augmented-reality-touch-screens--1024x682.jpg 1024w, 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srcset=\"https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/business-peoples-analyzing-data-together-planning-iot-solution-768x512.jpg 768w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/business-peoples-analyzing-data-together-planning-iot-solution-480x320.jpg 480w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/business-peoples-analyzing-data-together-planning-iot-solution-1024x683.jpg 1024w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/business-peoples-analyzing-data-together-planning-iot-solution-1536x1024.jpg 1536w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/business-peoples-analyzing-data-together-planning-iot-solution-2048x1365.jpg 2048w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/business-peoples-analyzing-data-together-planning-iot-solution-16x12.jpg 16w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2020\/12\/business-peoples-analyzing-data-together-planning-iot-solution-scaled.jpg 2560w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/div><\/div><\/div><div class=\"kb-portfolio-grid-item-inner\"><a href=\"https:\/\/serengetitech.com\/de\/expertise\/technology-trends\/iot\/\" aria-label=\"IoT\" class=\"portfolio-hover-item-link\"><\/a><div class=\"kb-portfolio-overlay-color\"><\/div><div class=\"kb-portfolio-overlay-border\"><\/div><div class=\"kb-portfolio-content-item-inner\"><h3 class=\"entry-title kb-portfolio-loop-title\">IoT<\/h3><\/div><\/div><\/div><\/div><div class=\"kb-blocks-portfolio-grid-item\"><div class=\"kb-blocks-portfolio-grid-item-inner-wrap kb-feat-image-align-none\"><div class=\"kadence-portfolio-image\"><div class=\"kadence-portfolio-image-intrisic kt-image-ratio-56-25\" style=\"padding-bottom:56.25%\"><div class=\"kadence-portfolio-image-inner-intrisic\"><img decoding=\"async\" width=\"768\" height=\"512\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyNTAwIDE2NjciIHdpZHRoPSIyNTAwIiBoZWlnaHQ9IjE2NjciIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZzZXJlbmdldGl0ZWNoLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMSUyRjA5JTJGRmV0dXJlZF9pbWctMS5qcGciIGRhdGEtdz0iMjUwMCIgZGF0YS1oPSIxNjY3IiBkYXRhLWJpcD0iIj48L3N2Zz4=\" data-spai=\"1\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Microservices_Main_Photo\" srcset=\" \" sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript data-spai=\"1\"><img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2021\/09\/Fetured_img-1-768x512.jpg\" data-spai-egr=\"1\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Microservices_Main_Photo\"  srcset=\"https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2021\/09\/Fetured_img-1-768x512.jpg 768w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2021\/09\/Fetured_img-1-480x320.jpg 480w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2021\/09\/Fetured_img-1-1024x683.jpg 1024w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2021\/09\/Fetured_img-1-1536x1024.jpg 1536w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2021\/09\/Fetured_img-1-2048x1366.jpg 2048w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2021\/09\/Fetured_img-1-18x12.jpg 18w, https:\/\/cdn.shortpixel.ai\/spai\/q_glossy+ret_img+to_auto\/serengetitech.com\/wp-content\/uploads\/2021\/09\/Fetured_img-1.jpg 2500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/div><\/div><\/div><div class=\"kb-portfolio-grid-item-inner\"><a href=\"https:\/\/serengetitech.com\/de\/expertise\/technology-trends\/microservices\/\" aria-label=\"Microservices\" class=\"portfolio-hover-item-link\"><\/a><div class=\"kb-portfolio-overlay-color\"><\/div><div class=\"kb-portfolio-overlay-border\"><\/div><div class=\"kb-portfolio-content-item-inner\"><h3 class=\"entry-title kb-portfolio-loop-title\">Microservices<\/h3><\/div><\/div><\/div><\/div><div class=\"clearfix\" style=\"clear:both\"><\/div><\/div><\/div>\n\n\n<h2 class=\"text-fade-up margin-bottom-medium  wp-block-heading eplus-wrapper\">The Importance of Digitalization in the Hotel and Tourism Sector<\/h2>\n\n\n\n<p class=\"text-guten-center text-fade-up margin-bottom-medium eplus-wrapper\">In an interview with Mirko Gudelj, Vice President Business Technology at Protel hotelsoftware GmbH from Dortmund, Germany, we talked about the importance of digitalization in the hotel and tourism sector and what the advantages of its use in the race against the competition are.<\/p>\n\n\n\n<figure class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio text-guten-center text-fade-up wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube eplus-wrapper\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Serengeti webinar - Hospitality and Technology\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/smhZYeLLqYE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Protel webinar<\/figcaption><\/figure>\n\n\n\n<h2 class=\"text-fade-up margin-bottom-medium  wp-block-heading eplus-wrapper\">Digital Competitiveness is a must<\/h2>\n\n\n\n<p class=\"text-guten-center text-fade-up margin-bottom-medium eplus-wrapper\">Let\u2019s highlight some of the main technology trends in hospitality: voice services, online payments, robots, chatbots, virtual reality, easy self-check-in\/check-out, recognition technology, AI, IoT, Cybersecurity, Big Data, Wi-Fi, reviews, smart room keys. Many of those mentioned are used for the guest experience itself. But there is a need for many digital solutions that help providers to have better property management and, therefore, better everyday processes. Let's mention just a few of them: applications for room cleaning, self-check in, online payments and alignment with different booking partners. There is an opportunity for providers to use Cloud Management Platforms and IoT solutions to develop an intelligent hospitality ecosystem.<br>We are not talking about futuristic digital innovations shooting beyond what customers are looking for or are willing to pay for. Moreover, digital competitiveness is sheltering customer value while directing companies in creating a leap in value for both buyers and themselves.<\/p>\n\n\n\n<h2 class=\"text-fade-up margin-bottom-medium  wp-block-heading eplus-wrapper\">Data is the Key<\/h2>\n\n\n\n<p class=\"text-guten-center text-fade-up margin-bottom-medium eplus-wrapper\">Big Data is a really big thing, but only if it is used in the right way. To personalize customer journey experience and stand out from the competition, providers may use various systems, applications and software.<br>Disconnected systems with a lot of different data can create inefficiency. To address this, providers should look for solutions that integrate their various touchpoints, like book registration and reception, into a single, real-time data exchange system.<br>Ultimately, the goal is to create a guest-centric cloud system that is easily upgradable and open to further integrations.<\/p>\n\n\n\n<h2 class=\"text-fade-up margin-bottom-medium  wp-block-heading eplus-wrapper\">System Traits One Cannot Live Without<\/h2>\n\n\n\n<p class=\"text-guten-center text-fade-up margin-bottom-medium eplus-wrapper\">A hospitality ecosystem solution, whether it is developed from scratch or it is one of the solutions available on the market, or maybe it just connects existing solutions, there are a few characteristics that must be satisfied.<br>The system must be scalable, available, safe and functional.<br>Both horizontal and vertical scalability is a prerequisite for fast adaptation to changes. 24\/7 availability and fast responsivity throughout a user-friendly interface is a must.<br>Digital trust technologies should be used to achieve a competitive advantage, increase security and reduce potential risks. Of course, aligned with relevant laws.<br>While offering unique features like multi-currency support, dynamic pricing and loyalty programs, the system must be prepared for continuous improvement and the implementation of new features.<\/p>\n\n\n\n<h2 class=\"text-fade-up margin-bottom-medium  wp-block-heading eplus-wrapper\">The Experience Behind Code<\/h2>\n\n\n\n<p class=\"text-guten-center text-fade-up margin-bottom-medium eplus-wrapper\">Software development in the hospitality industry can be challenging and complex, requiring expertise in both hospitality and software development.<br>Customization according to the specific needs and integration of different systems with different data formats and protocols can be time-consuming and expensive.<br>To accommodate specific needs and ensure robust security features, development must be quick and flexible enough to accommodate changes in business needs or market conditions.<br>Partnering with experienced software development firms can help address these challenges. Contact us to discuss modernizing, integrating, or building hotel management software.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<style>#kt-modal8661_e9360c-3b .kt-blocks-modal-link{color:#ffffff;background:#43c8a0;border-color:#393335;border-radius:20px;font-size:20px;line-height:1.5em;font-style:normal;font-weight:regular;border-width:0px 0px 4px 0px;padding:16px 32px 16px 32px;margin:32px 0px 48px 0px;}#kt-modal8661_e9360c-3b .kt-blocks-modal-link:hover, #kt-modal8661_e9360c-3b .kt-blocks-modal-link:focus{color:#ffffff;background:#393335;border-color:#e3d600;}#kt-modal8661_e9360c-3b .kt-modal-overlay, #kt-target-modal8661_e9360c-3b .kt-modal-overlay, .kb-modal-content8661_e9360c-3b .kt-modal-overlay{background:rgba(0, 0, 0, 0.8);}#kt-modal8661_e9360c-3b .kt-modal-overlay, #kt-target-modal8661_e9360c-3b .kt-modal-overlay, .kb-modal-content8661_e9360c-3b 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svg{width:24px;height:24px;}}<\/style>\n<div class=\"wp-block-kadence-modal alignnone kt-modal-linkalign-center\" id=\"kt-modal8661_e9360c-3b\"><div id=\"kt-target-modal8661_e9360c-3b\" class=\"kb-modal-content8661_e9360c-3b kadence-block-pro-modal kt-m-animate-in-fadeup kt-m-animate-out-fadeout\" aria-hidden=\"true\"><div class=\"kt-modal-overlay\" tabindex=\"-1\" data-modal-close=\"true\"><div class=\"kt-modal-container kt-modal-height-fittocontent kt-close-position-inside\" role=\"dialog\" aria-modal=\"true\"><button class=\"kt-modal-close\" aria-label=\"Close Modal\" data-modal-close=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"><\/line><line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"><\/line><\/svg><\/button><div id=\"kt-modal8661_e9360c-3b-content\" class=\"kt-modal-content\"><p class=\" has-text-align-center eplus-wrapper eplus-styles-uid-b366b6\" style=\"font-size:20px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-kb-palette-3-color\">Where can we send you our <strong>Hospitality Whitepaper<strong><strong>?<\/strong><\/strong><\/strong><\/mark><\/p>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_66fb53-aa .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-_66fb53-aa .kt-divider{border-top-width:1px;height:1px;border-top-color:#43c8a0;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_66fb53-aa\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<p class=\" has-text-align-center eplus-wrapper eplus-styles-uid-b366b6\" style=\"font-size:14px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-kb-palette-13-color\">By clicking \"Submit\" you confirm the subscription 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style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Serengeti Hospitality WP<\/legend>        <div\n                style=\"display: none!important; position: absolute!important; transform: translateX(1000%)!important;\"\n                class=\"ff-el-group ff-hpsf-container\"\n        >\n            <div class=\"ff-el-input--label asterisk-right\">\n                <label for=\"ff_28_item_sf\" aria-label=\"Notify\">\n                    Notify                <\/label>\n            <\/div>\n            <div class=\"ff-el-input--content\">\n                <input type=\"text\"\n                       name=\"item_28__fluent_sf\"\n                   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aria-required=false><\/div><\/div><\/div><div class='ff-t-cell '><div class='ff-el-group  ff-el-form-top'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_28_names_last_name_' id='label_ff_28_names_last_name_' >Last Name<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[last_name]\" id=\"ff_28_names_last_name_\" class=\"ff-el-form-control\" aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group ff-el-form-top'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_28_email' id='label_ff_28_email' aria-label=\"Your Business Email\">Your Business Email<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_28_email\" class=\"ff-el-form-control\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group ff-text-left ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\"  aria-label=\"Submit\">Submit<\/button><\/div><\/fieldset><\/form><div id='fluentform_28_errors' class='ff-errors-in-stack ff_form_instance_28_1 ff-form-loading_errors ff_form_instance_28_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_28_1 = {\"id\":\"28\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"asteriskPlacement\":\"asterisk-right\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_28_1\",\"form_id_selector\":\"fluentform_28\",\"rules\":{\"names[first_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\"}},\"names[middle_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\"}},\"names[last_name]\":{\"required\":{\"value\":false,\"message\":\"This field is 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