Back in 2015, The Wall Street Journal did a nice deep dive on “the on-demand economy,” which essentially refers to companies like Amazon, Uber, et al. You can get what you want -- a car, or a box of diapers -- relatively soon after you want it, be it three minutes or same day, hence the general term “on-demand.” A lot of the on-demand economy overlaps with “the gig economy,” because gig workers tend to be the ones making sure the things you want (the car, the diapers) get to you quickly.
As you might expect, during COVID -- when people were largely at home and various institutions in their area were closed -- the gig economy and the on-demand economy boomed, with multiple industries contributing to overall staggering growth. In fact, because of all those diaper (+lots of other stuff) orders, Amazon founder/CEO Jeff Bezos’ net worth grew $72 billion in 2020 alone.
People like having stuff quickly. That’s not a surprise.
The on-demand economy is here to stay. In a year when we constantly discussed “The New Normal,” one of the surest parts of “The New Normal” is that we’re going to be focused on deliveries, working from home, contactless payments, and other new aspects of society for probably another 8-12 months, if not longer. Gig workers, and on-demand options, are not going anywhere.
Begs the question, then: what does it all mean for the outsourcing of work?
What won’t change is the need for quality and expertise in the outsourcing partners you choose, especially for software development. We put together a checklist of the factors you need to consider and look out for, which you can download below.
Where can we send you our Checklist: How product vendors in Western Europe choose the right nearshoring partner?
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