Lucija Babić, Content and Communication Specialists
After 13 years of successful organic growth, we decided to freshen ourselves up. As an award-winning consulting software development company with clients and offices worldwide, the new look & feel is implemented. There is a new logo, new typography, new corporate colors, and a refreshed website. The idea behind our name and our visual identity comes from an oasis of diversity.
New, Refreshed Chameleon
Although we got a completely new visual identity, we retained our recognizable, and now graphically stylized chameleon which has been our trademark from the very beginning.
The new look draws inspiration from the chameleon's eye, which symbolizes our approach to business. First, we study the client’s environment, as well as the challenges they are facing, and then we approach the development of a turnkey software solution.
The symbol in the new logo represents our consultative approach and our specializations, as well as our main goal: to deliver a reliable and comprehensive software solution to our clients.
The new typography, which includes a new stylized chameleon, completes our new visual identity and rounds off the previous successes and the business expansion. You have surely noticed it while reading this post.
Oasis of Diversity and Excellence
Diversity and excellence are our foundation.
Look at the technologies and industries that we are working with. Just to mention that we expanded to a new continent – after a successful 2020, we enthusiastically entered North America with new clients in 2021.
In the beginning, we were a startup company. Over the years we developed our own corporate values that were part of the rebranding brief and which are incorporated in our new visual identity. They are TAAP: Teamwork, Ambition, Agility, and Professionalism.
Now you can find diversity in our new corporate colors, too.
Although the new visual identity was guided by our previous main color (green), now it is refreshed and enriched with additional colors that emphasize the diversity of technologies, methodologies, and industries in which we operate. Now you will notice a portfolio of 5 colors, and each color is meant for different departments.
Contribution to the Croatian IT Scene
The growth we achieved is recognized among a huge pool of European companies. We have recently been recognized by the Financial Times and Statista, where we got placed on the prestigious list of the top 1000 fastest growing European companies with a growth rate of 286,4. It is not easy to get listed because this list isn’t only for the IT sector. During the last year, we got 4 Clutch awards.
Those recognitions are proof that we are doing good and prospective work that significantly contributes to the Croatian IT scene.
We are sure that our new visual identity and our chameleon Geti will represent us even better in the global IT market.
The project was co-financed by the European Union from the European Regional Development Fund. The content of the site is the sole responsibility of Serengeti ltd.
Get a Quote
To get an accurate quote, please provide as many details as possible. One of our key account managers will contact you back with a custom quote for your project.
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.