2020, although marked as a Coronavirus year, for us represents a year in which we started new projects in Croatia and internationally. In the retail industry, 2020, speed up the implementation and usage of innovative software.
On October 08, 2020, we announced that we are taking a share of the retail application RedAI whose main purpose is a fast retail shelf analysis supported by artificial intelligence. This takeover of Besplay Adria's shares in RedAI gave us the exclusive partnership and also the opportunity to introduce RedAI application to Western European clients. Many clients in Western European markets, as well as those in the domestic market, are proof of our domain knowledge.
RedAI is the artificial intelligence-based application used by sales representatives for merchandising fast-moving consumer goods.
Partnership with company Besplay Adria, or co-ownership of RedAI application which is based on advanced technologies such as machine learning, gave us an insight into a new, attractive field of development. Additionally, having the RedAI app in our portfolio has lead us to a new destination called retail which bloomed thanks to the innovative software solutions that enables big and small names in the industry to be more agile and productive. Goran Kalanj, Serengeti CEO stated.
Thanks to the innovative solution, sales representatives can analyze the shelf in just a few seconds. Same works for refrigerators in the HoReCa sector. The next step in the application development is 3D product mapping within the application.
We are pleased to start business synergy with Serengeti, an established and leading IT company on Croatian market. Concerning that REDAI is 100% Made in Croatia solution, we are excited that two Croatian companies will work on commercial positioning beyond our borders. Not only that, but continually technologically improve the solution in the years ahead. FMCG/CPG is the primary industry where REDAI was presented as a „must have“ product for the leading companies in the industry, but our goal is also to offer complementary digital solutions and improve business processes in other industrial niches“, Domagoj Boršić, Besplay Adria's CEO said. „RedAI is an application that brings current results on your smartphone in correlation with your previously defined KPI's. User photographs a retail shelf or the fridge with his mobile device, having simple directions embedded in the application. AI software detects, classifies and delivers each task previously defined by client and delivers results to our user on the spot, as well as to the management. It also compares the situation in store with the terms of the contract with each retailer., Boršić elaborates.
Besides that, we announced cooperation with Tricentis, a global leader in automated testing for faster software development and digital transformation.
Smart software testing is the next step in automated testing where Serengeti will cooperate with the company Tricentis in a way that their consultants will extend the existing team and develop new functionalities for smart software testing. Tricentis is a global pioneer in automated testing according to independent research. Their solution covers the whole functionality testing from the perspective of an end-user.
Serengeti has been present on the market as a reliable partner for automated testing, and our new collaboration with the global leader in the field, company Tricentis, further confirms this and gives us a chance to apply our knowledge and best practices from this field to further development of functionalities for software development testing. Goran Kalanj, Serengeti CEO stated.