Can artificial intelligence offer something better than a person who personally presents a specific service to a guest and checks their satisfaction? How will we address data security and privacy issues for guests and service providers? Are open-source AI tools good and safe enough for implementation in the hospitality industry? These are the questions and situations that arise with the use of artificial intelligence.
In this blog post, we will highlight how advanced analytics can help with optimizing pricing strategies, personalizing experiences, anticipating demand fluctuations and enhancing overall guest satisfaction. It provides hospitality providers with valuable insight on how analytics can be used to stay ahead of the industry trends, maximize revenue, optimize resources and enhance guest loyalty.
Thanks to the electronic word-of-mouth, we live in an age where with just a few clicks it is possible to find out everything about the experiences of others with any product or service. Yes, reviews can make or break a business. It's the same in a highly competitive industry such as hospitality. With the rise of online review platforms and social media, the opinions and experiences shared by guests have a significant impact on a hotel's reputation and success. To ensure a steady flow of positive reviews, hospitality providers need to make sure they deliver a unique and satisfying guest experience at every touch point. This brings us to digital competitiveness that plays a crucial role in empowering both guests and hotel staff.
Technology has revolutionized the way hotels, resorts and other hospitality businesses operate. From online booking platforms to personalized guest experiences, these are just some of the impacts of the rapidly evolving digital landscape on the hospitality industry. Driven by technology's remarkable transformation, many improvements have already been achieved. Still, investing in a strong, powerful robust infrastructure is a must for those who want to optimize operational efficiency, have maximum occupancy, achieve sustainable growth, and therefore better earnings
The digital competitiveness of hospitality providers is essential for success in a highly competitive industry landscape. The key to success lies in delivering a unique and satisfying guest experience at every touch point, all while relying on digital technologies and modern platforms. To thrive in this dynamic landscape, providers must constantly improve their offerings by leveraging technology to enhance guest experiences and streamline day-to-day operations.
With the purpose of providing guests with easy access to all necessary information regarding accommodation, activities, and events during their stay, while having in mind the main aim - to create the best guest experience, the hotel chain, a well-known name in the hospitality industry, has chosen Serengeti as a partner. The client is a large company with a substantial presence in hospitality for the last six decades and has an extensive portfolio of seven different brands with 9 387 accommodation units across their hotels and resorts, as well as an additional 11 651 units in their camping resorts.
As the hospitality industry in general has faced major drawbacks since the pandemic, many of its traditional establishments are being revised and restructured. Even before the pandemic, the hospitality industry was experiencing a decentralization of accommodations - there are popular apps and websites like Airbnb, various multiple service providers like Booking and Hostelworld and since cheap travel is becoming more and more popular, Couchsurfing is still a popular practice for some. Many of today's tourists and travelers are Millenials or Generations X and Z, and they are a force that cannot be ignored.
Hotel management systems (HMS) or Property management systems (PMS) are software meant to unify many crucial tasks and features previously done manually, on outdated software and/or robust hardware. It includes various types of procedures like property and housekeeping management, reservations, payments, online booking processing, channel management, automated guest communication, advanced reporting and workforce management. In this blog, we will talk about how proper hotel management systems can be your biggest allies, but also your biggest adversaries. We will explain the most obvious signs that you probably need to refresh your software.
The project was co-financed by the European Union from the European Regional Development Fund. The content of the site is the sole responsibility of Serengeti ltd.
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